Movies have a distinct effect on many people. In this day and age the majority of the masses are addicted to movies and television, there are an abundance of television programs filling the cable networks such that they are able to fill every spot, every hour every day with something for people to watch. Movies are a similar issue, there are just so many movies. It is either amazing the creative talent that Hollywood has inspired to churn out movie after movie with multiple new movie premieres every week but all these movies also make incredible amounts of money at the box office.
Sure the movie industry takes advantage of the holiday seasons and all the different holidays and times of year to release movies that are appropriate to that particular time but are movies released at that time in order to generate more money at the box office because it would be more suitable to release Christmas movies in the winter season rather than the summer or is the influence the other way around? Are movies released in order for people to be in a certain mindset and psychological state around those particular times of year?
Sure summer blockbusters are released in the summer, with an abundance of action movies, CGI movies and a slew of movies that just increase your heart rate in order to keep the summer energy alive. Around Christmas and thanksgiving time we get many romantic comedies, and cheerful movies to keep the holiday season happy and a slew of romantic movies release around valentine's day to keep that holiday alive as well. Now my question is that is the movie industry just trying to exploit the times of year in order to make a killing in the box office or are we being manipulated into thinking certain things at certain times of the year? like being incredibly excited over the summer, being compassionate, kind and family oriented during Christmas and being romantic at valentine's.
According to Croteau and Hoynes, there are certain forms of media that have to work within political constraints, but they could be working inside these political constraints that have been constructed by the existing media because of the agenda setting theory. Sure there are political constraints but only because people are led to think a certain way through different types of media and are lead to think certain things are unacceptable. The main method of determining social norms is through observance and usually people are influenced to think and act a certain way so is it safe to say that the movie industry both creates these constraints as well as exploits these constraints for a box office killing?
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